Car Ads, 2015, Part II: Your Grandparents French Kissing

General Motors is at it again. Last night I saw Chevrolet’s First Impressions ad:

The second half of the ad features “real people” — thirty-somethings and older, by my estimation — using the phrases “I could totally rock this”, “this thing feels pretty boss”, “it looks kinda dope”, and “this is the jam” to describe the vehicles. I don’t know what effect GM’s marketing team is going for, but the result is like seeing your grandparents French kissing in public: They think it makes them look young and vibrant, but their intended audience thinks it’s pathetic and kind of nauseating.


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