Car Ads, 2016

The latest in my continuing series of posts on television commercials for cars that catch my attention (the commercials, not the cars).

Cadillac’s marketing team must continue to believe that the effectiveness of their ads for the Escalade is directly correlated to the utter selfishness portrayed by its drivers in those ads. In their latest one, The Herd, the message seems to be, “Because I drive an Escalade, it’s OK for me to drive the wrong way down the middle of a one-way street and force every other driver to swerve to avoid me.”

Or, to put more succinctly: “I’m an Escalade driver. I don’t give a crap about anybody else.” This is indeed consistent with my personal experience with Escalade drivers.

On the positive side, I’ve discovered a car ad that I enjoy watching even after numerous viewings: Nissan’s Family Visit. It’s clever, well-choreographed, and has a great backing track. And Mariette Hartley nails the punchline.


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